Which factors does LinkedIn consider when determining auction winners? Select all that apply.
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Correct answer: Competitive bid, Quality score, High click through rate (CTR).
Why this is the answer
LinkedIn’s ad auction determines delivery using the advertiser’s bid and the ad’s relevance. The relevance component reflects the likelihood that members will interact with the ad. Signals such as click-through rate (CTR) , comments, likes, shares, ad content, targeting, and page context can affect relevance. A stronger relevance signal can help improve auction competitiveness without relying only on a higher bid.
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