Joanna is developing her win-back strategy,focused on converting previous customers who stopped using the brand.Which targeting method is recommended?

ForJoanna'swin-back strategy aimed at re-engaging previous customers who have discontinued using the brand, Contact Targeting is the recommended method.Contact Targeting allows advertisers to upload a list of existing contacts,suchas previous customers or leads,and target ads specifically to this audience segment.By leveraging Contact Targeting,Joannacan directly reach out to individuals who have previously interacted with herbrand,tailoring messaging and offers to rekindle their interest and encourage them tore-engage with her products or services.This method offers a highly personalized approach, leveraging existing relationships and past interactions to facilitate conversions and drive reactivation among lapsed customers. Additionally,Contact Targeting enables Joanna to capitalize on the familiarity and prior engagement of this audience segment, potentially resulting in higher conversion rates and improved return on investment(ROI)forherwin-back campaign.Therefore,the selected answer is correct as Contact Targeting aligns with Joanna's objective of re-engaging previous customers effectively by targeting them directly based on their contact information.