Campaign Manager will suggest a bid range that makes your content more likely to be seen.

Campaign Manager provides a suggested bid range to help advertisers optimize their campaigns. This range is based on various factors, including audience, competition, and campaign objectives. Bidding within this suggested range increases the likelihood of your content being shown to your target audience, as it helps your bids remain competitive against other advertisers. Bidding too low might result in your ads not being shown frequently, while bidding too high could lead to unnecessary spending. Therefore, the suggested bid range serves as a practical guide to improve campaign visibility and performance.