According to LinkedIn, what components should you consider when building a creative for ad campaigns? Select all that apply.

LinkedIn emphasizes a holistic approach to ad creative. Testing is crucial for optimizing performance, allowing you to learn what resonates with your audience. Copy provides the persuasive messaging that drives action. Imagery (or video) captures attention and conveys your brand's message visually. Format refers to the ad type (e.g., single image, video, carousel, document ad), which impacts how your message is delivered and consumed. While creating net-new content can be part of an ad strategy, it's not a fundamental component of building an individual creative itself, but rather a broader content strategy consideration.