Keith wants to understand how his campaign performs across the funnel. He adds the LinkedIn Insight Tag onto his site for tracking. What is that tracking called for LinkedIn Ads?
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Correct answer: Conversion Tracking.
Why this is the answer
LinkedIn Conversion Tracking uses the Insight Tag to connect website actions with LinkedIn ad activity. It helps measure how campaigns contribute to actions across the funnel, such as leads, downloads, sign-ups, or purchases. The Insight Tag collects website event signals that can be matched back to campaign interactions in Campaign Manager. This makes it the correct tracking setup for measuring LinkedIn Ads conversion activity.
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