Lucia is not getting many matches from her clients' business emails on LinkedIn because they signed up with their personal addresses. What should she do?

Targeting the company is the most effective approach because it allows Lucia to reach employees of her clients' businesses regardless of the email address they used to sign up for LinkedIn. This method leverages LinkedIn's professional network data, which associates users with their employers. Running a Contact Targeting campaign would be less effective since it relies on matching specific email addresses, which Lucia has identified as a problem due to personal email usage. While other targeting options like job title or industry could be used, company targeting directly addresses the issue of mismatched email addresses by focusing on the shared employer.