According to LinkedIn, how many different ad creatives should you include in your first ad campaign?

LinkedIn recommends including 4 to 5 different ad creatives in your first campaign. This allows the platform's algorithm to test various ad formats, messages, and visuals with your target audience, identifying which combinations perform best. Starting with fewer creatives (1-3) might not provide enough data for effective optimization, potentially limiting your campaign's reach and engagement. Conversely, using too many creatives (6-7 or more) can dilute your budget across too many variations, making it harder to gather statistically significant results for each individual creative and identify clear winners. The 4 to 5 range strikes a balance, offering sufficient testing variety without overcomplicating the initial setup or analysis.