Alexandra is working on her company's thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply.

LinkedIn emphasizes that a robust thought leadership strategy requires tracking both the volume of content produced and the impact it has on your audience. Therefore, "Number of posts" is a leading metric because it measures content output, indicating consistent effort in sharing insights. "Follower growth" is also a leading metric as it directly reflects an expanding audience interested in your thought leadership, signifying increasing reach and influence. While other metrics like engagement or website traffic are important for a comprehensive view, LinkedIn specifically highlights these two as foundational for assessing the initial stages and momentum of a thought leadership strategy. Tracking only one of these provides an incomplete picture; for instance, many posts without follower growth might indicate irrelevant content, while follower growth without consistent posting is unsustainable.