Joanna is running 4 creatives in one campaign but her client questioned the frequency rate. What should Joanna do?
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Correct answer: Check Linked In's Frequency Report.
Why this is the answer
The correct answer is to Check Linked In's Frequency Report.When a client questions the frequency rate of ads in a campaign,it's essential for Joanna to consult Linked In's Frequency Report to gain insights into how often users are being exposed to each creative within the campaign.The Frequency Report provides valuable data on the average number of times users have seeneachad,helping Joanna assess whether ad fatigue maybe occurring due to excessive exposure to certain creatives.By reviewing this report,Joanna can identify which creatives are contributing to the high frequency rate and take appropriate actions to address the issue.This may involve adjusting ad rotation settings,pausing or replacing certain creatives,or optimizing targeting criteria to reach a broader audience and reduce the risk of ad fatigue.Ultimately,checking Linked In's Frequency Report allows Joanna to pro actively address her client'sconcerns,optimize campaign performance,and ensure that ad exposure remains balanced to maximize effectiveness and engagement with the target audience.
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