What type of conversions will I get with Offline Conversions?
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Correct answer: Multiple: retail purchases, in-bound calls, event attendance, etc..
Why this is the answer
Offline Conversions on LinkedIn allow you to track actions that happen outside of the digital realm but are influenced by your LinkedIn ad campaigns. This includes a wide range of real-world activities such as retail purchases made in a physical store, inbound phone calls to your business, or attendance at an event you promoted. By uploading these conversion data points, you can measure the true impact of your LinkedIn advertising on your business's offline success. "Leads" is too narrow, as offline conversions encompass more than just lead generation. "Multiple: online purchases, downloads, visits, etc." describes online conversions, which are tracked differently, typically through the LinkedIn Insight Tag.
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