Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?

While brand awareness campaigns primarily target the "Awareness" stage, an effective LinkedIn marketing strategy for brand awareness often involves elements that touch upon all stages of the marketing funnel. For instance, while the main goal is to introduce the brand (Awareness), a well-crafted campaign might also include content that encourages engagement and deeper learning (Consideration), and even calls to action that lead to initial interactions or sign-ups (Conversion). Focusing solely on Awareness might miss opportunities to nurture potential leads further down the funnel. Therefore, a holistic approach that considers how each stage contributes to overall brand visibility and engagement is most effective.