In Campaign Manager, which goals are available to select under the Conversions campaign objective? Select all that apply.
Choose an answer
Tap an option to check your answer.
Correct answer: Website conversions, Lead generation, Job applicants.
Why this is the answer
Under the Conversions objective in LinkedIn Campaign Manager, the available goals are specifically designed to drive measurable actions. Website conversions track actions taken on your website, such as purchases or sign-ups, using the LinkedIn Insight Tag. Lead generation focuses on collecting lead information directly on LinkedIn through Lead Gen Forms. Job applicants is a specialized goal for recruiting, optimizing for submissions to job postings. Other options like Website visits, Brand awareness, Engagement, and Video views are associated with different campaign objectives (e.g., Awareness, Engagement, or Video views) because they focus on different stages of the marketing funnel, not direct conversions.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed