Rosa wants to expand the reach of her brand awareness campaign on LinkedIn. What should she consider leveraging? Select all that apply.
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Correct answer: Audience Expansion, LinkedIn Audience Network (LAN), Lookalike Audiences.
Why this is the answer
To expand the reach of a brand awareness campaign, Rosa should leverage Audience Expansion, Lookalike Audiences, and the LinkedIn Audience Network (LAN). Audience Expansion automatically broadens targeting to include audiences similar to the ones you've already defined, increasing reach. Lookalike Audiences are created from your existing customer data or website visitors, finding new users with similar characteristics, which is excellent for expanding reach with relevant users. The LinkedIn Audience Network extends your campaign beyond LinkedIn to third-party apps and websites, significantly increasing impressions and visibility. The "AND" targeting feature narrows an audience by requiring multiple criteria to be met, which reduces reach. The Exclude feature removes specific audiences, also reducing reach.
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