Mallory is tracking her brand awareness campaign. What should she focus on to demonstrate the impact of her brand awareness investment? Select all that apply

To demonstrate the impact of a brand awareness campaign, Mallory should utilize tools that provide comprehensive insights into user behavior and engagement. Installing the LinkedIn Insight Tag on her website is crucial because it allows her to track website visits, understand audience demographics, and retarget users, providing a fuller picture of how her campaign drives traffic and interest beyond LinkedIn. Leveraging the LinkedIn Conversion Tracking tool, while often associated with direct conversions, can also track micro-conversions or engagement points that indicate increased brand interest, such as content downloads or sign-ups for newsletters, which are strong indicators of awareness. Finally, checking engagement and click-through rate (CTR) directly measures how well her ad creative resonates with the target audience and how effectively it prompts them to interact with her brand, which are fundamental metrics for brand awareness.