Julia was hired to create a company’s LinkedIn content strategy. What are five steps that she should take to get started?
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Correct answer: Audit the company’s existing content, Analyze the company’s followers, Get clear on the company’s social media goals and mission statement, Align internal teams, Set measurable goals.
Why this is the answer
A strong LinkedIn content strategy starts with understanding available assets, audience composition, and business direction. Reviewing existing content helps identify what can be reused, refreshed, or mapped to different funnel stages. Page Analytics can show follower demographics and content performance, which supports more relevant planning. Internal alignment and measurable goals help keep organic activity connected to business priorities and consistent execution.
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