According to LinkedIn, on average how many pieces of content does someone see prior to being in-market?

LinkedIn's research indicates that prospects typically engage with 7 to 10 pieces of content before they are considered "in-market," meaning they are actively researching or ready to make a purchase decision. This highlights the importance of a consistent and multi-faceted content strategy to nurture leads effectively. A lower number like 3 to 5 pieces is generally insufficient to build the necessary trust and understanding. While 5 to 7 pieces is closer, it still falls short of the average identified by LinkedIn. 11 or more pieces, while potentially effective, is beyond the average, suggesting that fewer pieces can still achieve the desired outcome if strategically deployed.