Ji-Won has a small audience size in his forecasting tool. Which LinkedIn targeting features can he use to expand his audience size? Select all that apply.
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Correct answer: Audience Expansion, Lookalike audiences, LinkedIn Audience Network.
Why this is the answer
To expand a small audience size, Ji-Won can utilize several LinkedIn targeting features. Audience Expansion automatically reaches people similar to the target audience, broadening reach. Lookalike Audiences create new audiences based on the characteristics of an existing audience, effectively finding new prospects who share traits with current customers or website visitors. The LinkedIn Audience Network extends campaigns beyond LinkedIn to third-party apps and websites, increasing visibility and potential audience size. Saved audiences are pre-defined groups for reuse, but they don't inherently expand the audience; they simply store existing targeting criteria.
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