According to LinkedIn, how much of the buyer's purchase journey is completed before contacting the vendor?
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Correct answer: 90%.
Why this is the answer
LinkedIn uses the buyer’s journey to describe how prospects self-educate before direct vendor contact. This makes early-stage content important because buyers may already be far into evaluation before speaking with sales. Thought leadership, educational assets, and nurture activity help keep the brand present during that research period. The figure supports building awareness and consideration before relying on direct sales engagement.
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