Yousef just created his startup’s LinkedIn Page, but he cannot decide what type of content and how often he should post. What would be a good first step?

A clear goal gives a new LinkedIn Page direction before decisions are made about content themes, formats, and posting cadence. It helps connect organic content planning to the startup’s business priorities, such as awareness, engagement, hiring, or lead generation. Goal-setting also makes it easier to decide which audience needs the Page should serve first. Without a defined objective, content choices can become inconsistent and difficult to measure.