Mackenzie wants to improve frequency for her brand awareness campaign. How many ad creatives should she run, according to LinkedIn?
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Correct answer: 4 to 5.
Why this is the answer
LinkedIn recommends using several ad creatives to support reach and frequency without creating fatigue. A focused creative rotation gives Campaign Manager enough variation to serve relevant messages while keeping the brand idea consistent. For a brand awareness campaign, creative variety helps maintain attention across repeated impressions. Too few creatives can limit learning, while too many can dilute focus and make performance harder to interpret.
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