Ivan wants to create several LinkedIn ads to promote a new report. He should mix up the format of the content, including using Carousel and Video Ads.
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Correct answer: True.
Why this is the answer
LinkedIn recommends testing different Sponsored Content formats to present the same asset in multiple ways. Carousel Ads can break report findings into a sequence of cards that encourages interaction. Video Ads can summarize the report’s value with motion, expert commentary, or key insights. Mixing formats helps identify which creative approach best captures attention and engagement.
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