Kevin wants to measure brand sentiment. What are two ways he could explore through LinkedIn?

Community management on LinkedIn involves actively engaging with your audience, responding to comments, and participating in relevant discussions. This direct interaction allows you to gauge sentiment firsthand by observing the tone and content of user feedback. Brand lift studies, offered by LinkedIn, are designed to measure the impact of your campaigns on key brand metrics, including brand awareness, perception, and sentiment. These studies use control and exposed groups to quantify changes in how people feel about your brand after exposure to your LinkedIn advertising. Topic ownership and share of voice are important metrics for brand visibility and market presence, but they don't directly measure sentiment in the same way as community engagement or dedicated brand lift studies.