Maria wants to set up a Website Retargeting campaign. What will she need to do before creating a campaign?
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Correct answer: Install the LinkedIn Insight Tag.
Why this is the answer
To run a Website Retargeting campaign on LinkedIn, Maria must first install the LinkedIn Insight Tag on her website. This tag is a piece of JavaScript code that tracks website visitors and their actions, allowing LinkedIn to build audience segments for retargeting. Without the Insight Tag, LinkedIn cannot collect the necessary data to identify and retarget users who have visited her website. Selecting a campaign objective and picking an ad type are subsequent steps in campaign creation, not prerequisites for enabling retargeting itself. A Lead Gen Form on her website is not required for website retargeting; it's a tool for lead capture, which can be part of a broader campaign but isn't essential for the retargeting mechanism.
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