Wati is exploring using LinkedIn Audience Network to drive brand awareness. Would this be a good idea?
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Correct answer: Yes, LinkedIn Audience Network helps marketers reach targeted professionals across multiple touch points and in different environments.
Why this is the answer
LinkedIn Audience Network is useful for brand awareness because it extends eligible Sponsored Content delivery beyond the LinkedIn feed. The same LinkedIn targeting criteria, budget, and bid settings apply when the placement is enabled. This can increase reach while still using LinkedIn’s professional audience signals. It also supports brand safety controls through approved third-party apps and sites.
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