How does LinkedIn define 'mental availability'?
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Correct answer: The likelihood that a customer will think of your brand in a buying scenario.
Why this is the answer
Mental availability is the brand’s ability to come readily to mind when a relevant buying situation occurs. LinkedIn connects this concept to Category Entry Points , which are the cues buyers use when they enter a category. Strong brand awareness builds memory structures across more of those situations. This makes the brand easier to recall when future demand appears.
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