Sara is starting to build her brand awareness campaign. Which ad formats should she consider? Select all that apply.

Message Ads, Single Image Ads, and Video Ads are all effective formats for building brand awareness on LinkedIn. Message Ads deliver your brand's message directly to a user's inbox, increasing visibility. Single Image Ads are versatile and can quickly convey a brand's message or visual identity. Video Ads are highly engaging and can tell a compelling brand story, capturing attention more effectively than static images. Lead Gen Forms, while valuable for capturing leads, are primarily designed for direct response and lead generation, not for the initial stages of brand awareness.