Kai is creating thought leadership content. According to LinkedIn, which best practices should he follow? Select two.
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Correct answer: Leverage the different organic and paid ad formats within LinkedIn, Add new perspectives.
Why this is the answer
To effectively create thought leadership content on LinkedIn, Kai should leverage the different organic and paid ad formats available. This allows for broader reach and targeted distribution of his insights, maximizing the impact of his thought leadership. Additionally, adding new perspectives is crucial. Thought leadership aims to challenge existing ideas and offer fresh insights, making the content valuable and engaging. Offering elementary insights is incorrect because thought leadership requires depth and novel ideas, not basic information.
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