According to LinkedIn, which ad type is not recommended for brand awareness campaigns?

Message Ads are not recommended for brand awareness campaigns because they are designed for direct, one-on-one communication and lead generation, requiring a user to take immediate action within their inbox. Brand awareness campaigns aim for broad reach and impression volume to familiarize a large audience with a brand, which is better achieved through visual and less intrusive ad formats. Video Ads, Text Ads, Single Image Ads, and Carousel Ads are all suitable for brand awareness as they can be displayed prominently in the feed or sidebar, allowing for passive consumption and broad exposure without demanding immediate interaction.