Jenny wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.

To improve brand sentiment, Jenny should focus on metrics that indicate audience interaction and positive reception. Video views show that content is being consumed, which is a foundational step for sentiment. Social engagements (likes, shares, comments) are direct indicators of audience interest and approval, with comments offering qualitative insights into sentiment. Clicks demonstrate active interest in learning more about the brand or its offerings, suggesting a positive predisposition. Reach and frequency are important for brand awareness and ad delivery but are less direct measures of sentiment itself. Reach measures how many unique users saw the content, and frequency measures how many times they saw it, but neither directly reflects how they felt about it.