Fabio’s goal on LinkedIn is to nurture his current clients. What should he do?
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Correct answer: Check how many of them follow his brand on LinkedIn and are involved in the buying process. Then, use a combination of organic and paid media to move them through the funnel.
Why this is the answer
A nurturing strategy should identify whether current clients are connected to the LinkedIn Page and whether they are part of the buying process. Client engagement often involves multiple stakeholders, so content should support the wider buying committee, not only existing followers. Combining organic and paid media helps maintain trust through Page content while reaching specific client audiences more deliberately. This supports a full-funnel marketing strategy that keeps clients engaged beyond one-off organic posts.
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