Is auditing your existing content one of the first steps you should follow when setting up a full-funnel strategy?

Yes.Auditing existing content is indeed one of the first steps to follow when setting up a full-funnel strategy. Conducting a thorough audit of existing content allows you to assess its effectiveness,relevance,and alignment with your overall marketing objectives and target audience needs at different stages of the buyer'sjourney.By identifying gaps,strengths,andareas for improvement in your content assets,you can better understand how they contribute to guiding prospects through the various stages of the funnel,from awareness to consideration and ultimately to conversion.Moreover,auditing existing content enables you tore purpose high-performing assets,update outdated information,and fill content gaps to ensure a cohesive and seamless user experience throughout the buyer'sjourney.Therefore,auditing existing content is a crucial initial step insetting up a full-funnel strategy as it provides valuable insights and a foundation for optimizing and aligning your content efforts with your overall marketing goals and objectives.