Which of the following expressions make your copy relatable and can compel a user to click? Select all that apply.
Choose an answer
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Correct answer: ‘Discover a new opportunity…’, ‘How to…’.
Why this is the answer
Effective LinkedIn ad copy should make the value clear quickly and give members a reason to engage. Action-oriented wording works because it signals a useful next step instead of centering the brand. Educational phrasing also performs well because it promises practical information the audience can apply. Relatable copy focuses on the member’s need, opportunity, or problem rather than company-centered claims.
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