Harisa is thinking about "Big Rock" type of content that she can construct and deconstruct. Which two tactics would be optimal?
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Correct answer: Collect some of her most shared thought leadership articles and turn them into a gated e-book, Gather all the FAQs about her new product release and create a video tutorial based on them.
Why this is the answer
LinkedIn’s Big Rock content model is built around creating a substantial asset that can support multiple smaller content pieces. Turning high-performing thought leadership into a gated e-book creates a larger asset from proven content. Using product FAQs to create a video tutorial also builds a useful source asset that can be reused across formats. Both tactics support content efficiency because they either construct a larger asset from existing material or deconstruct detailed information into audience-friendly content.
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