Aditya is responsible for driving talent acquisition leveraging his company’s new LinkedIn Page. The followers consist of 70% employees and 30% potential new hires. What is the recommended content strategy?

A LinkedIn Page can support talent acquisition by showing company culture, values, and employee experience to professional audiences. Since employees are already a large part of the follower base, content should encourage advocacy while also helping potential hires understand the workplace. Employee culture content can build trust because it gives candidates a more authentic view of the organization. This approach serves both audience groups instead of narrowing the Page strategy to only one segment.