Giovanni manages all his company’s social media channels. Which two actions does LinkedIn recommend to maximize the use of his content throughout the different channels?

LinkedIn recommends extending proven content across channels when it can be adapted to the platform and audience context. Strong existing assets can become more efficient LinkedIn paid creative when they are matched to the right format. Sponsored Content is suited for promoting feed-based social content to professional audiences. Message Ads can adapt direct-response messaging from email-style communication into LinkedIn’s messaging environment.