Roberto’s goal is to engage new audiences.What is the best strategy to follow?

To engage new audiences effectively, Roberto should leverage data from his Page insights to identify content that resonates most with his target audience. This data-driven approach ensures that his efforts are focused on content types and topics proven to drive engagement. Once he understands what works, using paid promotion allows him to strategically amplify that high-performing content to reach new, relevant audiences beyond his existing followers. Simply publishing more frequently (organic strategy) without understanding content performance might not be efficient in reaching new audiences, as organic reach can be limited. While consistency is good, it's the combination of insights and paid promotion that provides the most effective path to new audience engagement.