Alexandra is creating her company’s LinkedIn Page. What should Alexandra do prior to creating a LinkedIn Page?
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Correct answer: Define her goals to inform her content strategy.
Why this is the answer
A clear goal should guide the LinkedIn Page strategy before publishing begins. It helps determine the audience, content themes, posting cadence, and success metrics. Goal-setting also keeps the Page aligned with broader business priorities such as awareness, engagement, hiring, or lead generation. This makes the organic strategy more focused and easier to measure from the start.
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