Camila wants to increase her conversion rate. The best advice for her would be…
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Correct answer: Mix brand and demand marketing through organic and paid media.
Why this is the answer
LinkedIn’s brand and demand approach supports stronger conversion outcomes by combining long-term trust-building with lower-funnel activation. Organic content helps build credibility and community, while paid media expands reach to relevant professional audiences. Demand activity works better when audiences already recognize and trust the brand. Combining organic and paid media creates a more connected full-funnel experience than relying on one channel or one objective alone.
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