Alyce is outlining her content strategy. According to LinkedIn, which should she prioritize?
Choose an answer
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Correct answer: A mix of brand and demand.
Why this is the answer
LinkedIn recommends balancing brand and demand so content supports both long-term preference and near-term action. Brand activity builds familiarity, trust, and memory among professional audiences. Demand activity captures existing interest and helps move audiences toward measurable business outcomes. A balanced strategy is stronger because it supports the full customer journey instead of focusing on only one stage.
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