Lionel was hired to design visuals for a startup company’s launch on LinkedIn. What are two LinkedIn best practices he should follow?
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Correct answer: Create a consistent color, icon, and style across each image to make it easier for the audience to recognize the brand, Explore bold colors, illustrations, and photos of real people.
Why this is the answer
LinkedIn creative guidance recommends building recognizable assets through a consistent brand identity system. Using repeated color, icon, and style choices helps a startup become easier to recognize across multiple creatives. Bold colors, illustrations, and photos of real people can help visuals stand out in the feed while keeping the brand human and distinctive. Strong creative design balances consistency with enough visual interest to capture attention.
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