During website conversions, you'd like to find out which billing postal codes users entered.Which Floodlight feature can you use to help measure that information?
A custom variable
A custom parameter
A custom dimension
A custom attribute
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Explanation: During website conversions, you’d like to find out which billing postal codes users entered.Which Floodlight feature can you use to help measure that information?
Explanation: **A custom variable** is the correct Floodlight feature to use for measuring the billing postal codes entered by users during website conversions because custom variables allow you to capture specific pieces of data related to user interactions and conversions. By setting up a custom variable to track billing postal codes, you can gather detailed insights into the geographical distribution of your customers, which can be valuable for analyzing purchasing patterns and optimizing marketing strategies. This tailored data collection enhances your ability to segment and understand your audience better, ultimately improving your conversion tracking and reporting capabilities.
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