During website conversions, you’d like to find out which billing postal codes users entered.Which Floodlight feature can you use to help measure that information?

A custom variable is the correct Floodlight feature for capturing specific, non-standard data points like billing postal codes during a conversion. Floodlight custom variables (u-variables) are designed to collect dynamic information that isn't covered by standard Floodlight parameters. They allow you to pass unique values from your website into Campaign Manager 360 for detailed reporting and audience segmentation. A custom parameter is a general term and not a specific Floodlight feature. A custom dimension is a concept more commonly associated with analytics platforms like Google Analytics for organizing data, not directly for Floodlight data collection. A custom attribute is not a standard Floodlight feature for this purpose.