You'd like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?
Choose an answer
Tap an option to check your answer.
Correct answer: You'd share video stops and video replays..
Why this is the answer
The correct metrics to share are video stops and video replays. "Video stops" directly measures the number of times users stop the video ad, fulfilling the requirement to show how often people stop the ad. "Video replays" measures how many times users restart the video ad, addressing the need to show restarts. Video plays and video skips are incorrect because they don't capture stops or restarts. Video pauses is incorrect because it tracks temporary interruptions, not definitive stops, and video completions track when the video plays to the end, not restarts. Video completions and video replays is partially correct, but video completions doesn't address the "stops" requirement.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed