A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?

They can set a geographic target for a specific range of regions.

They can create an ad with many region-specific creatives.

They should create a default ad so any audience can see it whenever it's needed.

They can set the account to serve exclusively across smartphone mobile devices.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?


Explanation: **They should create a default ad so any audience can see it whenever it's needed** because a default ad serves as a fallback option that ensures continuity in the advertising campaign. By setting up a default ad, the marketer guarantees that there is always an available creative to display, regardless of targeting criteria or inventory availability. This strategy minimizes the risk of having no ad served when conditions for specific ads are not met, thereby maintaining consistent visibility and presence for the campaign across various platforms and audiences.
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