In what situation would you use the video impressions or video starts metric from Campaign Manager 360?
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Correct answer: Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received..
Why this is the answer
The video impressions metric in Campaign Manager 360 (CM360) tracks the total number of times a video ad was displayed. This directly answers the client's need to determine how many impressions their video ad received. While CM360 can track video starts, it does not natively track specific video quartile completions (like midpoint, third quartile, or full completion) as standard metrics. These advanced video completion metrics are typically found in platforms like Display & Video 360 or YouTube Analytics, or require custom tracking implementations. Therefore, for a simple video impression count, CM360's video impressions metric is the appropriate choice.