A national medical device company is ready to launch their campaign for a new wheelchair.Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?

Agency media planner

Agency administrator

Agency trafficker

Agency creative planner


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Explanation: A national medical device company is ready to launch their campaign for a new wheelchair.Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?


Explanation: In the context of Campaign Manager 360, the correct role within the national medical device company's organization that has the ability to send the Campaign Manager 360 tags to advertisers is "Agency trafficker**." The trafficker plays a critical role in digital advertising campaigns by managing the technical aspects of ad delivery. They are responsible for generating ad tags or ad serving tags within Campaign Manager 360, which are essential for tracking and serving ads across various digital platforms. These tags contain crucial information that allows advertisers and publishers to correctly display and track campaign performance. As such, the agency trafficker holds the necessary permissions and expertise to handle the deployment of Campaign Manager 360 tags, ensuring that the new wheelchair campaign can be effectively launched and monitored across targeted digital channels. This role involves coordinating closely with media planners, administrators, and creative planners to ensure seamless execution of the advertising strategy while adhering to technical specifications and requirements of the advertising platforms. Therefore, selecting the agency trafficker correctly identifies the individual within the national medical device company's team who manages the distribution and implementation of Campaign Manager 360 tags to advertisers, facilitating the successful deployment and tracking of their new wheelchair campaign.
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