You're an agency account executive working with a new games app developer. They've been running ads across in-app inventory and mobile web.To find out about purchases in both platforms, which report should you check on?

You should check on the Instant Report with total conversions metric

You should check on the Path to Conversion Report with total revenue metric

You should check on the Multi-device Report with cross screen conversion metric

You should check on the Reach Report with impression reach metric


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web.To find out about purchases in both platforms, which report should you check on?


Explanation: **You should check on the Path to Conversion Report with total revenue metric** because this report provides a comprehensive view of the customer journey leading to purchases across both in-app and mobile web platforms. By focusing on total revenue, you can analyze how effectively the ads are driving sales and understand the various touchpoints that contributed to conversions. This information is critical for the games app developer to assess the performance of their advertising strategies and to identify which platforms and campaigns are most effective in generating revenue. The Path to Conversion Report thus serves as a valuable tool for optimizing future marketing efforts.
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