You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web.To find out about purchases in both platforms, which report should you check on?

The Multi-device Report with the cross-screen conversion metric is the correct choice because it specifically tracks user journeys and conversions across different devices, including in-app and mobile web environments. This allows you to see how users interact with ads on one device (e.g., mobile web) and convert on another (e.g., in-app), providing a comprehensive view of purchase behavior across platforms. The Instant Report with total conversions metric provides real-time data but doesn't offer the cross-device insights needed here. The Path to Conversion Report with total revenue metric focuses on the sequence of interactions leading to a conversion, but not necessarily across different device types. The Reach Report with impression reach metric measures unique users exposed to ads, not conversions or cross-device behavior.