Your new client asks you about their video ad creatives options while you’re working with them to set up a video advertising campaign through Campaign Manager 360.What options do you tell them they have?
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Correct answer: In-stream video and In-stream video redirect.
Why this is the answer
Campaign Manager 360 supports various video ad creative types, with In-stream video and In-stream video redirect being core options. In-stream video creatives are directly uploaded video files hosted within Campaign Manager 360, offering full control over tracking and delivery. In-stream video redirects, on the other hand, point to a video hosted on a third-party server, allowing for flexible management by external ad servers while still leveraging Campaign Manager 360's trafficking and reporting capabilities. "In-stream video and bumper video" is partially correct as bumper videos are a type of in-stream, but "In-stream video redirect" is a distinct and important creative type. "In-banner video and out-stream video" and "In-text video and out-stream video" are incorrect because in-banner and in-text videos are less common or not primary creative types managed directly in Campaign Manager 360 for standard video campaigns, and out-stream video, while a valid format, isn't one of the two most fundamental creative options for direct setup within CM360 compared to the direct upload vs. redirect distinction.
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