A marketer has set up a new campaign and will now upload creatives. Which four options for creatives will be available to the marketer in Campaign Manager 360?
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Correct answer: Display, rich media, audio, and in-stream Video.
Why this is the answer
Campaign Manager 360 (CM360) supports a wide range of creative types for ad serving and tracking. The correct option lists Display, Rich Media, Audio, and In-stream Video. Display creatives are standard image or animated ads. Rich Media creatives are interactive and often incorporate video, audio, or other advanced features. Audio creatives are specifically for audio-only ad placements. In-stream Video creatives play before, during, or after video content. The incorrect options include creative types that are either not distinct categories within CM360 or are subsets of other categories. "Connected TV" is a device or platform, not a creative type itself; CTV ads typically fall under video or display. "Mobile ads" is a broad category referring to ads served on mobile devices, which can be display, rich media, or video. CM360 categorizes by the creative format, not the device it's served on.
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